Janus Henderson has introduced a new joint venture with Privacore Capital, an open-architecture distributor and trusted advisor for alternative investment products designed for private wealth clients.

Janus Henderson’s strategic goals to diversify and expand its company are in line with this approach.

With a strong leadership team and access to a rapidly expanding market in a strategically significant area of the business where Janus Henderson clients have requested exposure, Privacore will take advantage of this opportunity.

The company is better positioned to grow alongside its clients as a result of this decision, which also strengthens Janus Henderson’s standing as a potential partner in strategic M&A in the private and alternative asset classes.

“We recognize that the democratization of alternatives among Private Wealth clients is still in the early stages, and this trend presents a significant opportunity for firms with strong relationships with retail intermediaries-like Janus Henderson-to expand the breadth and quality of alternative investment solutions for clients,” said Janus Henderson CEO, Ali Dibadj.

The market for alternatives as a whole is $12trn, and during the following five years, assets are anticipated to roughly double in size.

Globally, high-net-worth investors hold $80trn in assets, and it is anticipated that they will be a major force behind the rise of the private markets.

Across private equity, debt, real estate, infrastructure, and other non-traditional asset classes, Janus Henderson anticipates that Privacore will play a significant role in bridging the gap between alternative asset managers and end investors.