British-American global asset management group Janus Henderson is entering the private assets space via a new joint venture with Privacore Capital, an open architecture distributor of alternative products for wealth clients.

According to a media release from the global active asset manager, the new entity, which will be called Privacore, will be jointly owned by Janus and Privacore Capital and will launch later this year.

“The initiative positions the firm to grow with our clients and further strengthens Janus Henderson’s credibility as a future partner in strategic M&A in private and alternative asset classes,” the release said.

“We recognize that the democratization of alternatives among Private Wealth clients is still in the early stages, and this trend presents a significant opportunity for firms with strong relationships with retail intermediaries-like Janus Henderson-to expand the breadth and quality of alternative investment solutions for clients,” said Janus Henderson CEO, Ali Dibadj.

Alternatives as a category represent a $12 trillion-dollar market, with assets expected to roughly double in size over the next 5 years. High-net-worth investors command $80 trillion of assets globally and are expected to account for much of the growth in private markets.

Janus Henderson expects that Privacore will play an integral role in bridging the gap between managers of alternative assets and end investors-through diligence, inve………………….